A business’s ability to differentiate and earn superior returns will depend on the quality of its decision-making and performance management. In the digital world, there is an excess of data but a shortage of information and insight. The result is an increased risk of bias in decision-making. To ensure quality decisions, Companies need to apply the discipline of issue analysis and stakeholder management hroughout the organisation.
Specialized Search
Smart data yields accurate search results based on indexing opinions and attitudes. Smart data enables junk-free social media. Smart data powers the delivery of mobile interfaces in a local language and culture. Smart data means the right content at the right time.
StakeWare knowledge and tools help you create smarter data to drive stakeholder engagement that results in competitive edge.
Increase Engagement
Buried in the vast amount of user-generated data is a wealth of intelligence that can be mined and used to make smart decisions. Content analytics solution providers enable organizations to intelligently collect, listen to, and analyze that data to gain relevant and actionable insights. At Appen, we provide the language and cultural expertise to support content analytics solution providers as they expand into new markets and domains. They rely on our project managers to define and document requirements and specifications; recruit, train, and supervise the right resources, in a specific language and/or domain for the project; and manage the timeline and budget.
Our project managers are passionate about the content analytics space and love to partner with solution providers to tackle the challenges of developing, tuning, and evaluating the solutions, including the underlying linguistic components. We will work with you to find smart solutions for accelerating the expansion of your technology into new markets and domains.
Smart Data for Increased Engagement
In the digital age, stakeholders are overwhelmed with information and their attention spans are shorter than ever. When you leverage data to provide meaningful and relevant interactions, you win the loyalty of your stakeholders. You capture their attention, and they remain engaged.
racking social sentiment and incorporating that into decision-making is something we use effectively.
We look real-time at social-media word clouds and other social-media input to understand what’s trending, what customers are saying about our eCommerce site, and what we can do to serve them better. It’s fascinating and a great opportunity for us to do more to meet customer needs.”
Specialized Search
Smart data yields accurate search results based on indexing opinions and attitudes. Smart data enables junk-free social media. Smart data powers the delivery of mobile interfaces in a local language and culture. Smart data means the right content at the right time.
StakeWare knowledge and tools help you create smarter data to drive stakeholder engagement that results in competitive edge.
Cultivate Connection
Culture Fosters Connection
Mobile technology and social media are connecting the world in unprecedented ways. People are naturally curious and willing to explore products, technologies, and communities from other markets and are most comfortable doing so in their own language. When they can engage, communicate, and interact in their own language, they feel understood and keep coming back because of the highly personal and high-quality experience.
Cultural connection enables farmers in rural Africa to access sustainable farming practices from Chile. It powers a mobile interface in Hungarian. It means social chat in Greek.
Appen’s offerings empower connection and engagement in any language, from anywhere in the world.
t Appen, we support the development of sentiment analysis systems for any language and market. Sentiment analysis technologies provide a comprehensive picture of what your customer is saying and feeling, as well as the ability to drill down on specifics. You gain valuable insights for decision making without having to process all that information by hand.
We help you build sophisticated sentiment analysis solutions by providing language resources such as sentiment dictionaries, sentiment rules, and corpora labeled for sentiment.
Emotions, opinions, and attitudes are expressed very differently in different cultures. We offer the resources that you need for building systems that are culturally sensitive and multilingual for a wide range of domains.
We also provide the expertise to adapt out-of-the-box solutions for any source, business, and industry—for any domain and any language.
Boost Efficiency
Humans + Technology = Awesome
When you are looking to expand to new markets, in-house teams are costly and require much of your leadership’s valuable time and attention—especially when the talent is located all over the world. Companies with the ability to mobilize specialized teams who can work in various cultural contexts benefit from a pool of ideas and solutions; optimize internal resources; and can enter markets faster, with greater precision.
Appen’s expert sourcing model provides a virtual team of annotators who use human judgment to increase search relevance. It means community managers who understand local behaviors and etiquette. It’s multilingual data collectors. It’s project managers who are skilled in initiating projects and troubleshooting. It provides technology platforms that help all these professionals work and interact more efficiently to get the job done.
Appen’s expert sourcing model brings together agile, fully screened, in-country and virtual team implementations—a workforce that understands your customer, company culture, and technology deeply.
Brand awareness is very, very important. When I first started, we were looking at brand awareness on a quarterly basis; now we are looking at it weekly – and sometimes even hourly. We use that information to tie back
to marketing campaigns and events.”