Future 500
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Future 500 (www.future500.org) is a non-profit, based in San Francisco, Tokyo, and Beijing, whose mission is to forge links and build relationships between brand name companies and their external stakeholders to advance the triple bottom line. |
The Future 500 specializes in stakeholder engagement, aligning corporate partners such as Coca-Cola, Mattel, Owens Corning, and others, with concerned citizens, social cause advocates, environmental and human rights groups, social investors and others. This process of stakeholder engagement serves as a natural expansion of a company’s market R&D. It brings the systematic consideration and integration of a broader set of external stakeholder expectations into business planning. When done right, stakeholder engagement helps companies anticipate and address the complex economic, social and environmental challenges posed by rapidly increasing globalization, contributing to innovation and competitive differentiation:
- By tracking the development of global stakeholder standards, which helps companies make better informed management, sourcing and marketing decisions.
- By addressing conflicts between companies and influential stakeholder organizations from the private, public and nonprofit sectors employing a stakeholder engagement methodology and a web based stakeholder mapping engine.
- By bringing companies and stakeholders together to help establish leadership programs that build corporate brands and deliver social and environmental benefits.